Ed Badawi

Ed Headshot



Having thrived as an investment advisor at an independent investment firm in the harsh post-GFC climate, Ed quickly learned that the ‘old-school’ approach to selling, which has been glorified in popular culture, was counterproductive and downright destructive over the long-term. This motivated Ed to breakdown the nuances and processes required for transparent, effective and scalable commercial strategies.

Since 2013, Ed has helped grow and scale multiple businesses across various sectors, ranging from financial markets advisories to digital agencies. He’s also led the successful launch of multiple start-ups while consulting for organisations in both the private and public sectors. In 2017, Ed and his longtime associate/client, Nicholas Forsyth, joined forces to take Sales Inc from a consultancy to a company that offers sales as a service. The aim…helping business reach their commercial objectives, whilst raising industry standards and awareness around best practice.

In his downtime, Ed enjoys participating in competitive sport, volunteering within the community and early mornings at Bronte Beach with his wife and 2 children. 

Nicholas Forsyth



& Director

Following the completion of his Accounting and Finance degree in 2011, Nicholas pursued his love for financial markets as an investment advisor at a Sydney based investment firm. It’s there that he met Ed and they quickly forged a bond courtesy of their strong belief that business can be conducted effectively and with integrity.

By 2014 he co-founded an investment letter subscription business. After setting a solid foundation for a reliable product, Nicholas reached out to Ed in 2015 to procure his consultative services. Within 12 months they were able to grow the subscriber base by +700%, whilst growing his team of advisors fivefold. By 2016, Nicholas & Co. made Ed a partner.

In 2017, Nicholas’ passion for business led him to partner with Ed once again. This time under the Sales Inc banner, with the intention of taking the business from a consultancy to scalable service. 

When he isn’t driving the service side of the business, Nicholas can be found running laps around Centennial Park with his wife, reading the Financial Review or watching a Lakers game.