Our Commitment To Confidentiality
“If you are near the enemy, make him believe you are far from him.
If you are far from the enemy, make him believe you are near”
–Sun Tzu
At Sales Inc, we consider ourselves an extended team-member of each organisation that we represent. So much so, that these case studies do not reveal the identity of our respective clients, however, references can be provided upon request.
Case 1 – Cloud Infrastructure as a Service provider
Client Overview:
Our client is a global cloud services provider of secure hosting for infrastructure (IaaS), disaster recovery (DRaaS), and backup as a service (BaaS). Their HQ is based in the United States and they work with some of the largest and prominent enterprises in the world.
Client Requirments:
Sales Inc was engaged to generate more opportunities/meetings with Chief Information Officers (CIO’s), Chief Technology Officers (CTO’s), and Information Technology Managers (ITM’s), at both an enterprise and government level to ensure that they could continue to scale operations in Australia.
Challenges
Opening dialogue with CIO’s, CTO’s and ITM’s at an enterprise and/or government level is difficult due to the fact that typically professionals within these roles are engaged through their working day and, as such, one must navigate the gate-keepers. To overcome this required a considerate, concise & respectful approach, as well as resilience.
Campaign Outcomes
Case 2: Tailored Menswear – Retail
Client Overview:
Our client is a leading custom menswear provider with showrooms across Australia and North America. They provide made to measure garments for men and women of all ages, with a strong focus on both corporate and formal wear.
Client Requirments:
Although experiencing tremendous commercial success from their online lead gen to showroom conversion rate, the client recognised that there was a portion of the database that could be re-engaged and redirected to their showrooms, with the appropriate ‘human-touch’
Challenges
As is the nature with corporate and formal wear, the consumer had a lack of ‘organic urgency’, due to the discretionary nature of such purchases. As such, Sales Inc had to design a pitch that focused on triggering the emotional keys that are synonymous with such purchases, whilst amplifying the points of difference that of our client’s showroom experience.
Campaign Outcomes
