4 Must-Haves For Effective Email Campaigns
In the world of cluttered inboxes, effective email marketing has become an art form. It’s a fine line between delivering your value proposition and ending up in the ‘unread’ heap
Or even worse, turning your hard-earned audience into a group of disengaged prospects.
Regardless of what email software you’re organisations using, whether your audience is B2B or B2C, it’s important to remember that people are people and if you’re not considering how they feel you are not going to get the appropriate traction you need to obtain interest.
Actual footage of a Sales Inc client sales pipeline
At SalesInc, we’ve created, sent, and tracked email campaigns across multiple industries, and have identified the 4 must-haves to achieving higher readership, engagement, and sales conversion rates.
Valuables
The rule of reciprocity is real. Adding value is the key to sustaining your audience.
Avoid the temptation of making emails about you, but rather demonstrate that you are an expert in your field.
Visuals
50% of our brain is dedicated to visuals. Articles with images receive 94% more readership.
The reason is simple, unlike text, images are instantly processed by your brain.
Clickable’s
Interaction is a major sign of an engaging email, and an engaged reader is an interested reader…
By placing clickable’s throughout your email you have given your prospect the chance to interact.
Trackables
Modern-day tech allows for the monitoring and tracking of all email campaigns.
After the stats are revealed, you will have first-hand insight into which prospects have your business top of mind…
If your opens rates are steadily declining, not achieving clicks and experiencing unsubscribes, then you are most likely missing out on at least 1 of these 4 key components.